Author: Elizabeth Willis

Creative Branding for Fashion Assingment

As part of our Creative Branding for Fashion module at university, we were required to write a 3,000 word report examining a strategic issue faced by the modern luxury fashion industry. I chose to explore the issues surrounding the use of animal products in the fashion industry, as this is a particular area of interest for me. I focused on three main areas: furs, exotic skins and leathers. My report received a First, and some sample pages can be seen below.




Trend Forecasting Showcase – WeAre!2017

As part of our university course, the second year students in Fashion Marketing and Management create an exhibition in early February showcasing their work from the Fashion Communication module.

I projected managed this exhibition, which we named WeAre!2017, including a VIP launch night party. My responsibilities included overseeing the creation of an invitation, which was then sent out to an invite list created by the Press Team. I was also responsible for organising refreshments for the launch party, as well as fundraising our budget to purchase these. I also organised the Set Up Team to help curate and prepare the show space, as well as the Social Media team for promoting the event. The exhibition was open to the public from the 17th to 24th of February (excluding weekends), and I also needed to ensure we had volunteers in the show space at all times during opening hours. I really enjoyed my role as project manager, and the exhibition and VIP launch party were both great successes.

On Wednesday 22nd February, representatives from the URBN group talent team gave a lecture to second- and third-year fashion students at WSA, and also visited our exhibition. This was especially important for us, as our projects were focused around an URBN brand of our choice: either Urban Outfitters, Anthropologie or Free People.

I have included images below of the exhibition, the launch event and the visit from the URBN recruitment team.


WeAre!2017 Invite

We Are!2017 Exhibition

My images and mood board featured in the exhibition.

WeAre!2017 VIP Launch Party

Visit from the URBN Talent Recruiters

From Left: Elizabeth, Kate and Zoe from URBN, Kelsea and me

London Fashion Week with POP PR

From the 17th to 19th February 2017, I undertook an internship with POP PR, helping the team with their shows at London Fashion Week. The shows were organised by Fashion Scout, and I was based at Freemason’s Hall in Covent Garden. Interning over LFW was an amazing experience, and it was fantastic to gain insight into working in PR over one of the busiest periods in the fashion calendar. Of an initial intern team of about 40 on Friday, I was one of around 12 interns to stay until the end of Sunday.

As a PR intern, I was initially in charge of checking guests invites at the door of the shows, and direct them towards their seating. Over the weekend, I was praised for my competence in this role and my responsibilities were extended to engaging with the VIP guests and ensuring that they were appropriately seated on the front row.

Due to the nature of our role, we were also able to watch some of the shows. I have included some of my own photography below.

Mark Fast

Rocky Star

Mimi Tran

Ashley Isham


Dans La Vie


Pam Hogg


Fashion Communication Creative Campaign

Another part of our Fashion Communication module required us to create 3 mood boards to accompany our report. One of these boards had to be a visualisation of our trend developed during our group work. I also developed a mock-up of an editorial for Urban Outfitters in Dazed magazine (using my own photography), and a ‘press pack’ board which included an example press release with potential supporting images, and ideas of who the release would be sent to. My three boards can be seen below.


‘Global Forming’ Trend Board

Dazed Editorial Board

Press Pack Board

Fashion Communications Assignment

As part of our Fashion Communication module at university, we were required to write a 3,000 word report. This report included details on the Trend Forecasting process and the trend we had developed in our group work; and a communications strategy, influenced by our trend, for our chosen brand from the URBN group.

I chose to develop a plan for Urban Outfitters, and my report was given a first. Some example pages from my report can be seen below.




Communications Plan Synopsis

As part of my Fashion Communication module, I have to write a 3,000-word illustrated project report on a communications strategy for a brand in the URBN group. This campaign would be influenced by our previous trend forecasting work. I chose to create a campaign Urban Outfitters.

Before beginning my main report, I created a mood board, including a 300-word synopsis of my idea, to be informally marked by my tutor to check my ideas and progress. My synopsis can be seen below.


Trend Forecasting

Trend forecasting was one of my first assignments for my second year at university. We were placed into groups to research and develop a trend for AW17 and beyond, to be presented to the rest of our course after 6 weeks. My group developed a trend called ‘Global Forming’: consumers wanting to behave more responsibly towards the planet and towards one another. One of my tasks was to design the slides for the final presentation; some examples can be seen below.

Unless otherwise stated, all images are my own.


(London Sky Garden image sourced from Wikipedia)



(There is No Planet B image sourced from Tumblr)



(Alpaca images sourced from Pinterest)





Email Alerts Cont.

‘Socks and Sandals’ is a big trend for SS16, and with that in mind I created this email alert for Teva sandals matched with Schoffel socks.

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Another style of email alert I designed was a ‘Get the Look’ alert. This required me to search for current images of celebrities and match their clothing with as similar style as possible from one of our brands. For this Antony Morato coat Get The Look, I chose 3 male celebrities that featured in the GQ Best-Dressed list of 2016.

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For this Festival Style Get the Look, I used images of celebrities from Glastonbury 2016 matched with Manhattan Portage and Muck Boot products. This was sent out to journalists at the start of the main festival season.

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This Jewellery Trend Email Alert was inspired by a large spread in Stylist magazine, where they had mapped out the big jewellery trends of the summer. Using the Ted Baker AW16 catalogue, I identified the main trends of the season and created a magazine style alert.

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This ‘Tie the Knot in Antony Morato’ email alert was made with the idea of pitching Antony Morato to wedding magazines and blogs, as a potential groomswear brand.

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