Category: First Year

Integrated Promotional Strategy Creative Campaign

Posted on 11 May 201616 October 2018 by Elizabeth Willis

To support my Integrated Promotional Strategy for Oxfam, I was asked to create a creative campaign of six mood boards. The first four mood board topics were set for us (Consumer Pen Portrait, Visual Merchandising Concept, 5-piece Look Book and Social Media) and the last two were left for us to personalise to our own campaigns. To accompany my idea, I chose to create a storyboard for one of my ‘Are you Oxfam?’ video advertisements, and a mood board outlining my vision for the flagship store launch party. My six mood boards, created using InDesign, can be seen below.

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Integrated Promotional Strategy Visual Report

Posted on 11 May 201616 October 2018 by Elizabeth Willis

As part of my Fashion Promotion module at university, I was asked to create an Integrated Promotional Strategy for Oxfam, focusing on their image as a fashion brand. My idea involved setting up a flagship store in the building currently occupied by BHS on Oxford Street. The store would be promoted with a ‘tour’ of pop-up shops in 5 major British cities, before a launch party and catwalk show during LFW SS17. This would also be supported by an ‘Are you Oxfam?’ print and video advertising campaign. Some pages from my visual report, created using Photoshop and InDesign, can be seen below.

Some pages from my visual report, created using InDesign, can be seen below. Most of the images are my own, taken in our university photography studio and edited on Photoshop.

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Generation Z Visual Report

Posted on 12 April 201616 October 2018 by Elizabeth Willis

For my Consuming Fashion module at university, I was asked to create a visual report analysing the consuming behaviour of Generation Z (1994- ) and detailing the challenges faced by brands attempting to market to Generation Z online. I created my report in Adobe InDesign, using mostly my own images. Some sample pages can be seen below.

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Press Release Examples

Posted on 12 April 201616 October 2018 by Elizabeth Willis

As part of my Fashion Promotion module at university, I was taught how to write an official press release. Two examples of my work can be seen below.

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Fashion Moodboards

Posted on 25 February 201616 October 2018 by Elizabeth Willis

I created these moodboards as part of a university coursework module during my first year. I took the images on a research trips to London and Paris, and edited them together using Adobe Photoshop and InDesign.