This year, I had the privilege of being part of the team working at RHS Chelsea Flower Show – the world’s most famous flower show! As a member of the Brand Team, it was extremely rewarding to see our new brand come to life at the show.
Preparation for the Chelsea starts months in advance. I worked closely with our design studio and RHS Shows teams to create all the RHS-branded touchpoints, and it was wonderful to see the success of our collective efforts. The vision for the new RHS brand was to infuse it with more vibrancy, youthfulness and excitement – which our bright purple assets certainly achieved. It was especially exciting to receive praise from our department director and the RHS Council.
Our core focus at the showground was leading two photoshoots. I organised our professional photoshoot on Monday, coordinating with model agencies to hire two fantastic models who embodied the RHS brand. On Tuesday, our dedicated small team scouted members of the public to capture enjoying the show. Both shoots were a huge success; we captured an extensive variety of on-brand images, which will be key in promoting future RHS Chelsea Flower Shows in 2024 and beyond.
My two days at Chelsea were hugely enjoyable and professionally fulfilling. Seeing our brand flourish at such an iconic event, after many months of hard work, was a truly unforgettable experience!
