SEO Fundamentals – SEMRush Academy

On 10 May 2021, I completed the SEO Fundamentals course from SEMRush Academy. This was a brilliant online short course for learning the basics of SEO strategy, covering topics including Technical SEO, Link signals, on-page signals and SEO for mobile, alongside international and local SEO tactics.

I already had an understanding of the basics of SEO principles, but it was interesting to learn about these in greater detail. Learning about Google’s spiders was particularly beneficial, and how they are affected by site speed, internal linking structure and site maps. It was also helpful to learn the structural breakdown of a SERP, from the 10 blue links to featured links and knowledge panels.

Most Romantic Ski Resorts – Blog Post

I wrote this blog post about the most romantic ski resorts in Europe in time for Valentine’s Day 2020. ‘Romantic ski resorts’ is a common Google search query, particularly around February 14th. In this post, I also included recommendations for specific hotels we sell in each resort. You can also see the live version here.

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Article & Advert – The Life Magazines Feb 2020

Due to the success of my previous article and advert, we chose to do the same again in the Life Magazines Feb 2020 issue. I wrote an article encouraging readers to book their 2020/2021 ski holiday early, in order to get the best choice of accommodation, dates and travel for their next ski trip.

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Ski Holiday Infographics

At Alpine Answers, I have created several infographics covering a variety of ski holiday topics. These infographics are shared in our e-newsletter, on social media channels as well as on our website. I design these from scratch using Adobe InDesign and Illustrator.

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Best Apres Ski Resorts in Europe – Blog Post

Great apres-ski in resort is one of the most popular requests from our clients. I wrote this blog post in mid-January, after the Christmas/New Year party season had finished, to pique the interest of potential clients looking for a lively ski holiday. You can read the live version here.

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Best Resorts for Off-Piste Skiing – Blog Post

I am currently the primary content creator for the Alpine Answers ski blog, regularly writing blog posts on a variety of topics to do with ski and snowboard holidays. Here is an example of one of my blog posts, detailing the best resorts for skiing off-piste in Europe. The post currently positions 7th on Google for the search term ‘best resorts for off-piste skiing’ (13/02/20). You can read the blog post here.

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Best Resorts for Snowboarders – Landing Page

As part of my role at Alpine Answers, I create content for both the Alpine Answers and Alpine Luxury chalets websites, including blog posts and landing pages. Here is an example of a page I created, detailing the best resorts for snowboarders, which ranked at position 6 for the search term ‘best resorts for snowboarders’ on Google on 12/02/20. You can find the page here.

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