Despite an almost non-existent ski season last winter due to COVID-19, I was overjoyed to reach a milestone of 10,000 followers on @alpineluxurychalets on 21 March 2021. I have been working towards this goal for over a year, and I am thrilled to have achieved it in the face of the challenges presented by the pandemic.
I wrote this blog post about the most romantic ski resorts in Europe in time for Valentine’s Day 2020. ‘Romantic ski resorts’ is a common Google search query, particularly around February 14th. In this post, I also included recommendations for specific hotels we sell in each resort. You can also see the live version here.
Due to the success of my previous article and advert, we chose to do the same again in the Life Magazines Feb 2020 issue. I wrote an article encouraging readers to book their 2020/2021 ski holiday early, in order to get the best choice of accommodation, dates and travel for their next ski trip.
At Alpine Answers, I have created several infographics covering a variety of ski holiday topics. These infographics are shared in our e-newsletter, on social media channels as well as on our website. I design these from scratch using Adobe InDesign and Illustrator.
My Ski Holiday Packing list is the most popular pin on our Pinterest account. For the e-newsletter, I also created a printable black & white PDF version.
All my ski holiday infographics can be found on my Alpine Answers Pinterest board.
I wrote this blog post in early February. Whilst a majority of our sales are to European ski resorts, Alpine Answers also sells holidays to North American resorts. This blog post was to help promote our Canadian ski holidays. Visit the live blog post here.
Great apres-ski in resort is one of the most popular requests from our clients. I wrote this blog post in mid-January, after the Christmas/New Year party season had finished, to pique the interest of potential clients looking for a lively ski holiday. You can read the live version here.
I created 2 small infographics for the Alpine Answers homepage and About Us pages, detailing the benefits of booking a ski holiday with us. I used simple vector graphics from Freepik and customised them to fit our brand image.
I am currently the primary content creator for the Alpine Answers ski blog, regularly writing blog posts on a variety of topics to do with ski and snowboard holidays. Here is an example of one of my blog posts, detailing the best resorts for skiing off-piste in Europe. The post currently positions 7th on Google for the search term ‘best resorts for off-piste skiing’ (13/02/20). You can read the blog post here.
As part of my role at Alpine Answers, I create content for both the Alpine Answers and Alpine Luxury chalets websites, including blog posts and landing pages. Here is an example of a page I created, detailing the best resorts for snowboarders, which ranked at position 6 for the search term ‘best resorts for snowboarders’ on Google on 12/02/20. You can find the page here.
I have created a number of ski-holiday-related infographics using Adobe InDesign as part of my marketing work with Alpine Answers.
These infographics are shared on Alpine Answers social media channels, such as Pinterest, Facebook and Twitter, and also sent out in the email newsletters to nearly 8,000 subscribers.