Category: Marketing

SEO Fundamentals – SEMRush Academy

On 10 May 2021, I completed the SEO Fundamentals course from SEMRush Academy. This was a brilliant online short course for learning the basics of SEO strategy, covering topics including Technical SEO, Link signals, on-page signals and SEO for mobile, alongside international and local SEO tactics.

I already had an understanding of the basics of SEO principles, but it was interesting to learn about these in greater detail. Learning about Google’s spiders was particularly beneficial, and how they are affected by site speed, internal linking structure and site maps. It was also helpful to learn the structural breakdown of a SERP, from the 10 blue links to featured links and knowledge panels.

Article & Advert – The Life Magazines Feb 2020

Due to the success of my previous article and advert, we chose to do the same again in the Life Magazines Feb 2020 issue. I wrote an article encouraging readers to book their 2020/2021 ski holiday early, in order to get the best choice of accommodation, dates and travel for their next ski trip.

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Article & Advert – The Life Magazines Jan 2020

Following the success of our advertising in the earlier issues of Life Magazines, we decided to accompany our advert with editorial content in the Jan 2020 travel issue. I wrote an article introducing Alpine Luxury Chalets, including who we are, what we do and why readers should book their next luxury ski holiday with us!

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Print Advert Designs – Alpine Luxury Chalets

As a member of the marketing team for Alpine Luxury Chalets, I was required to design an advert for the Fish Media Group, to be printed in their magazine titles such as Chelsea Life, Belgravia Life, Richmond Life etc. My designs can be found below, including the final image sent for print.

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Resort Guides – Video Editing

I created two ski resort guides for the Alpine Answers YouTube channel, covering two of our most popular resorts: Val d’Isere and Meribel. The videos contain footage from the respective tourist offices, alongside still images of the properties we sell. I created the videos using Adobe Premiere Pro and AfterEffects. As of May 2020, the Val d’Isere Resort Guide currently has 2.4k views and is the most viewed video on the Alpine Answers channel. The Meribel video has 1.5k views.

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Chalets in Meribel – Video Editing

I created this video for the Alpine Answers Chalets In Meribel landing page. It is an introduction video showing the kinds of properties we offer in Meribel, from good value chalets to the most luxurious. I used Adobe Premiere Pro and AfterEffects to edit the footage and graphics.

The video was designed to improve SEO and the Google ranking of the Chalets in Meribel page. I am in the process of creating more videos for our other key resorts including Val d’Isere, Morzine and St Anton.

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