As part of our marketing efforts to encourage our applicants to enrol with us, we created a Student Guidebook for offer holders aged 18+. It contains useful and fun information including apps to help with their studies, local lunch spots and travel tips. To create the guide for 2022, I edited and updated a previous version written by one of our students when she was at the Academy.

Once the content was up-to-date, I redesigned the layout of the guidebook using Adobe InDesign. The Guidebook was then sent out to everyone who holds an offer to study for an undergraduate degree or Level 4 diploma at the FRA in September.

In October 2021, I supported the Business Development Team with the creation of the first FRA internal newsletter. I wrote the newsletter content using the information provided by the newsletter reps from each department at the Academy. Using Adobe InDesign, I designed a fun and engaging layout for the newsletter, to encourage staff to read it and help promote internal communications across the Academy.

When I started at the Fashion Retail Academy in June 2021, my first task was to create the Tone of Voice guidelines. I researched other brands I thought had a strong Tone of Voice and used their guides as inspiration to create my own. I wrote the guidelines for the FRA and then designed the document using Adobe InDesign.

After sharing the guide with the rest of my marketing team, I continue to be the guardian of our tone of voice, making sure all our marketing communications follow the specifications.