On 10 May 2021, I completed the SEO Fundamentals course from SEMRush Academy. This was a brilliant online short course for learning the basics of SEO strategy, covering topics including Technical SEO, Link signals, on-page signals and SEO for mobile, alongside international and local SEO tactics.
I already had an understanding of the basics of SEO principles, but it was interesting to learn about these in greater detail. Learning about Google’s spiders was particularly beneficial, and how they are affected by site speed, internal linking structure and site maps. It was also helpful to learn the structural breakdown of a SERP, from the 10 blue links to featured links and knowledge panels.