Category: Graphic Design

FRA Student Guidebook 2022

As part of our marketing efforts to encourage our applicants to enrol with us, we created a Student Guidebook for offer holders aged 18+. It contains useful and fun information including apps to help with their studies, local lunch spots and travel tips. To create the guide for 2022, I edited and updated a previous version written by one of our students when she was at the Academy.

Once the content was up-to-date, I redesigned the layout of the guidebook using Adobe InDesign. The Guidebook was then sent out to everyone who holds an offer to study for an undergraduate degree or Level 4 diploma at the FRA in September.

FRA Online Course Guide 2022-23

Following the launch of our new online courses in 2022, I adapted our current prospectus to create an Online Course guide. It includes all the pages from the main prospectus that would be relevant to a student studying remotely at the FRA, as well as information specific to our online course offering.

See the FRA Online Course Guide 2022-23

On Your FRAdar – FRA Internal Staff Newsletter

In October 2021, I supported the Business Development Team with the creation of the first FRA internal newsletter. I wrote the newsletter content using the information provided by the newsletter reps from each department at the Academy. Using Adobe InDesign, I designed a fun and engaging layout for the newsletter, to encourage staff to read it and help promote internal communications across the Academy.

FRA Prospectus 2022-23

Part of my role at the Fashion Retail Academy is the management of the Prospectus project every year. I source, edit and write the content to be included in the prospectus, working with teams across the Academy.

During the summer of 2021, I also created the graphic design for the 2022-23 Prospectus using Adobe InDesign. When the project was complete, I worked with our printing agency to make sure the final products were printed to our specifications and budget. We printed 3,000 copies in two print runs, in October 2021 and January 2022.

See the full copy of the FRA Prospectus 2022-23

FRA Tone of Voice Guidelines

When I started at the Fashion Retail Academy in June 2021, my first task was to create the Tone of Voice guidelines. I researched other brands I thought had a strong Tone of Voice and used their guides as inspiration to create my own. I wrote the guidelines for the FRA and then designed the document using Adobe InDesign.

After sharing the guide with the rest of my marketing team, I continue to be the guardian of our tone of voice, making sure all our marketing communications follow the specifications.

Ski Holiday Infographics

At Alpine Answers, I have created several infographics covering a variety of ski holiday topics. These infographics are shared in our e-newsletter, on social media channels as well as on our website. I design these from scratch using Adobe InDesign and Illustrator.

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Ski Infographics

I have created a number of ski-holiday-related infographics using Adobe InDesign as part of my marketing work with Alpine Answers.

These infographics are shared on Alpine Answers social media channels, such as Pinterest, Facebook and Twitter, and also sent out in the email newsletters to nearly 8,000 subscribers.

Continue reading “Ski Infographics”