As part of my Fashion Promotion module at university, I was asked to create an Integrated Promotional Strategy for Oxfam, focusing on their image as a fashion brand. My idea involved setting up a flagship store in the building currently occupied by BHS on Oxford Street. The store would be promoted with a ‘tour’ of pop-up shops in 5 major British cities, before a launch party and catwalk show during LFW SS17. This would also be supported by an ‘Are you Oxfam?’ print and video advertising campaign. Some pages from my visual report, created using Photoshop and InDesign, can be seen below.
Some pages from my visual report, created using InDesign, can be seen below. Most of the images are my own, taken in our university photography studio and edited on Photoshop.