Strategic Fashion Marketing Plan

Following on from our Strategic Marketing Presentation, we were asked to individually conduct an audit of a brand of our choice, and develop a strategic marketing plan based on our findings. I chose to research Brandy Melville, as I felt they have a strong brand image in the US which has not translated as well in the UK market. I was awarded a first for this assignment, and for the module overall.

Example pages from my final report can be seen below.

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