As part of our Final Major Project module at university, we visited London to do some visual research to inform our inital ideas. I visited Harrods, Dover Street Market, and Soho.
Dover Street Market is one of my favourite department stores to visit, as I love the conceptual visual merchandising and interesting products. While in Soho, I also visited the Axel Arigato store, which was another favourite. I hadn’t heard of the brand before, but I really liked their minimal style and colour palette, as well as the neutral stone of their store design.
Once I had come home, I used this opportunity to practice my digital skills creating moodboards. I practised using photoshop to cut out objects like the yellow elephant handbag. I also experimented with a gradient effect on the images. The colour scheme of the moodboard was quite different to what I normally create, but overall I was very pleased with the final board. I like the mix of a neutral, industrial feel with bright colour accents.
