Month: February 2018

London Research Board

As part of our Final Major Project module at university, we visited London to do some visual research to inform our inital ideas. I visited Harrods, Dover Street Market, and Soho.

Dover Street Market is one of my favourite department stores to visit, as I love the conceptual visual merchandising and interesting products. While in Soho, I also visited the Axel Arigato store, which was another favourite. I hadn’t heard of the brand before, but I really liked their minimal style and colour palette, as well as the neutral stone of their store design.

Once I had come home, I used this opportunity to practice my digital skills creating moodboards. I practised using photoshop to cut out objects like the yellow elephant handbag. I also experimented with a gradient effect on the images. The colour scheme of the moodboard was quite different to what I normally create, but overall I was very pleased with the final board. I like the mix of a neutral, industrial feel with bright colour accents.

Writing for the Creative Industries

As part of our final year at University, we were required to take an optional module to compliment our studies. I chose Writing for the Creative Industries, as I have always enjoyed creative writing and felt it would be the most useful skill for my career. For part of our assignment, I wrote an article about the issue of false confessions within the US Justice System and compared this to the UK. I was inspired by the Netflix series ‘The Confession Tapes’, and I used one of the cases from this series to base my article around.

I was awarded a first for this assignment. The mock-up e-book of my article can be seen below.

Strategic Fashion Marketing Plan

Following on from our Strategic Marketing Presentation, we were asked to individually conduct an audit of a brand of our choice, and develop a strategic marketing plan based on our findings. I chose to research Brandy Melville, as I felt they have a strong brand image in the US which has not translated as well in the UK market. I was awarded a first for this assignment, and for the module overall.

Example pages from my final report can be seen below.