Integrated Promotional Strategy Creative Campaign

To support my Integrated Promotional Strategy for Oxfam, I was asked to create a creative campaign of six mood boards. The first four mood board topics were set for us (Consumer Pen Portrait, Visual Merchandising Concept, 5-piece Look Book and Social Media) and the last two were left for us to personalise to our own campaigns. To accompany my idea, I chose to create a storyboard for one of my ‘Are you Oxfam?’ video advertisements, and a mood board outlining my vision for the flagship store launch party. My six mood boards, created using InDesign, can be seen below.

Screen Shot 2016-05-11 at 13.27.08

Screen Shot 2016-05-11 at 13.27.17

Screen Shot 2016-05-11 at 13.27.25

Screen Shot 2016-05-11 at 13.27.32

Screen Shot 2016-05-11 at 13.27.39

Screen Shot 2016-05-11 at 13.27.46

Integrated Promotional Strategy Visual Report

As part of my Fashion Promotion module at university, I was asked to create an Integrated Promotional Strategy for Oxfam, focusing on their image as a fashion brand. My idea involved setting up a flagship store in the building currently occupied by BHS on Oxford Street. The store would be promoted with a ‘tour’ of pop-up shops in 5 major British cities, before a launch party and catwalk show during LFW SS17. This would also be supported by an ‘Are you Oxfam?’ print and video advertising campaign. Some pages from my visual report, created using Photoshop and InDesign, can be seen below.

Some pages from my visual report, created using InDesign, can be seen below. Most of the images are my own, taken in our university photography studio and edited on Photoshop.

Screen Shot 2016-05-11 at 13.11.24

Screen Shot 2016-05-11 at 13.13.33Screen Shot 2016-05-11 at 13.13.02 Screen Shot 2016-05-11 at 13.13.12

Screen Shot 2016-05-11 at 13.12.52

Screen Shot 2016-05-11 at 13.11.44

Screen Shot 2016-05-11 at 13.11.52

Screen Shot 2016-05-11 at 13.11.59

Screen Shot 2016-05-11 at 13.12.12

Screen Shot 2016-05-11 at 13.12.32

H&B Mother’s Day: Blog Post and Images

I was asked to created a Mother’s Day Gift Guide for the Harper & Blake blog as part of my 4 week Digital Marketing Internship. I featured some of their own products, as well as others from brands that sat well alongside Harper & Blake. Again, I created a collage of images using Photoshop to be used in the blog post.



Screen Shot 2016-02-25 at 19.02.04


Screen Shot 2016-02-25 at 23.44.14

My post can also be viewed on the Harper & Blake blog


H&B AW16 Collection: Blog Post and Images

As part of my Digital Marketing Internship with Harper & Blake, I was asked to write a potential blog post about their London Fashion Week AW16 showcase, held on February 21st 2016.

Using the images provided in the catalogue, and after some initial experimentation with ideas, I also created two images in Photoshop to accompany my blog post.

Experiment One
Experiment Two

My final blog post and images can be seen below.

Pre-Order Predator Collection

Here at Harper & Blake, we are very excited to announce that we can finally show our new collection of scarves for A/W16: ‘Predators. The collection was officially revealing last weekend, at our amazing London Fashion Week showcase in Shoreditch.

If you were unable to attend our event, the scarves were designed by the wonderful Alina Zamanova, an up-and-coming print designer here in London, and in Ukraine. The collection consists of eight hand-drawn silk scarves, inspired by nature and wild animals. The prints include birds, a leopard, a crocodile and an octopus.

Now that we have shown the collection and are beginning production, we are able to provide our readers a fantastic offer. Between 22nd February and 31st March, you can pre-order your Predator scarves and save 60% off the retail price!