Due to the success of my previous article and advert, we chose to do the same again in the Life Magazines Feb 2020 issue. I wrote an article encouraging readers to book their 2020/2021 ski holiday early, in order to get the best choice of accommodation, dates and travel for their next ski trip.
At Alpine Answers, I have created several infographics covering a variety of ski holiday topics. These infographics are shared in our e-newsletter, on social media channels as well as on our website. I design these from scratch using Adobe InDesign and Illustrator.
My Ski Holiday Packing list is the most popular pin on our Pinterest account. For the e-newsletter, I also created a printable black & white PDF version.
All my ski holiday infographics can be found on my Alpine Answers Pinterest board.
I created 2 small infographics for the Alpine Answers homepage and About Us pages, detailing the benefits of booking a ski holiday with us. I used simple vector graphics from Freepik and customised them to fit our brand image.
I am currently the primary content creator for the Alpine Answers ski blog, regularly writing blog posts on a variety of topics to do with ski and snowboard holidays. Here is an example of one of my blog posts, detailing the best resorts for skiing off-piste in Europe. The post currently positions 7th on Google for the search term ‘best resorts for off-piste skiing’ (13/02/20). You can read the blog post here.
As part of my role at Alpine Answers, I create content for both the Alpine Answers and Alpine Luxury chalets websites, including blog posts and landing pages. Here is an example of a page I created, detailing the best resorts for snowboarders, which ranked at position 6 for the search term ‘best resorts for snowboarders’ on Google on 12/02/20. You can find the page here.
I have created a number of ski-holiday-related infographics using Adobe InDesign as part of my marketing work with Alpine Answers.
These infographics are shared on Alpine Answers social media channels, such as Pinterest, Facebook and Twitter, and also sent out in the email newsletters to nearly 8,000 subscribers.
Following the success of our advertising in the earlier issues of Life Magazines, we decided to accompany our advert with editorial content in the Jan 2020 travel issue. I wrote an article introducing Alpine Luxury Chalets, including who we are, what we do and why readers should book their next luxury ski holiday with us!
As a member of the marketing team for Alpine Luxury Chalets, I was required to design an advert for the Fish Media Group, to be printed in their magazine titles such as Chelsea Life, Belgravia Life, Richmond Life etc. My designs can be found below, including the final image sent for print.
The advert I designed for Alpine Luxury Chalets in the November issue of Chelsea Life magazine, published by Fish Media Group.