Author: Elizabeth Willis

SEO Fundamentals – SEMRush Academy

On May 10, 2021, I successfully completed the SEO Fundamentals course offered by the highly acclaimed SEMRush Academy. Through this brilliant online short course, I developed a comprehensive and in-depth understanding of the core principles of SEO strategy. It covered a wide array of topics, including technical SEO, link signals, on-page signals, and mobile SEO, whilst also delving into international and local SEO tactics.

While I already had a solid grasp of SEO basics, this course allowed me to elevate my knowledge to a new level of expertise. I found learning about Google’s spiders particularly beneficial, including their sensitivity to factors such as site speed, internal linking structure, and site maps. Additionally, understanding the structural breakdown of a SERP, from the conventional 10 blue links to featured links and knowledge panels, proved immensely valuable. Armed with this newfound knowledge, I am ready to implement cutting-edge SEO strategies and drive significant results for my projects.

@alpineluxurychalets reaches 10k Followers

Despite an almost non-existent ski season last winter due to COVID-19, I was overjoyed to reach a milestone of 10,000 followers on @alpineluxurychalets on 21 March 2021. I have been working towards this goal for over a year, and I am thrilled to have achieved it in the face of the challenges presented by the pandemic.

Article & Advert – The Life Magazines Feb 2020

Due to the success of my previous article and advert, we chose to do the same again in the Life Magazines Feb 2020 issue. I wrote an article encouraging readers to book their 2020/2021 ski holiday early, in order to get the best choice of accommodation, dates and travel for their next ski trip.

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Ski Holiday Infographics

At Alpine Answers, I have created several infographics covering a variety of ski holiday topics. These infographics are shared in our e-newsletter, on social media channels as well as on our website. I design these from scratch using Adobe InDesign and Illustrator.

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Best Resorts for Off-Piste Skiing – Blog Post

I am currently the primary content creator for the Alpine Answers ski blog, regularly writing blog posts on a variety of topics to do with ski and snowboard holidays. Here is an example of one of my blog posts, detailing the best resorts for skiing off-piste in Europe. The post currently positions 7th on Google for the search term ‘best resorts for off-piste skiing’ (13/02/20). You can read the blog post here.

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Best Resorts for Snowboarders – Landing Page

As part of my role at Alpine Answers, I create content for both the Alpine Answers and Alpine Luxury chalets websites, including blog posts and landing pages. Here is an example of a page I created, detailing the best resorts for snowboarders, which ranked at position 6 for the search term ‘best resorts for snowboarders’ on Google on 12/02/20. You can find the page here.

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Ski Infographics

I have created a number of ski-holiday-related infographics using Adobe InDesign as part of my marketing work with Alpine Answers.

These infographics are shared on Alpine Answers social media channels, such as Pinterest, Facebook and Twitter, and also sent out in the email newsletters to nearly 8,000 subscribers.

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Article & Advert – The Life Magazines Jan 2020

Following the success of our advertising in the earlier issues of Life Magazines, we decided to accompany our advert with editorial content in the Jan 2020 travel issue. I wrote an article introducing Alpine Luxury Chalets, including who we are, what we do and why readers should book their next luxury ski holiday with us!

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Print Advert Designs – Alpine Luxury Chalets

As a member of the marketing team for Alpine Luxury Chalets, I was required to design an advert for the Fish Media Group, to be printed in their magazine titles such as Chelsea Life, Belgravia Life, Richmond Life etc. My designs can be found below, including the final image sent for print.

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