Author: Elizabeth Willis

Article & Advert – The Life Magazines Feb 2020

Due to the success of my previous article and advert, we chose to do the same again in the Life Magazines Feb 2020 issue. I wrote an article encouraging readers to book their 2020/2021 ski holiday early, in order to get the best choice of accommodation, dates and travel for their next ski trip.

Ski Holiday Infographics

At Alpine Answers, I have created several infographics covering a variety of ski holiday topics. These infographics are shared in our e-newsletter, on social media channels as well as on our website. I design these from scratch using Adobe InDesign and Illustrator.

My Ski Holiday Packing list is the most popular pin on our Pinterest account. For the e-newsletter, I also created a printable black & white PDF version.

All my ski holiday infographics can be found on my Alpine Answers Pinterest board.

Best Resorts for Off-Piste Skiing – Blog Post

I am currently the primary content creator for the Alpine Answers ski blog, regularly writing blog posts on a variety of topics to do with ski and snowboard holidays. Here is an example of one of my blog posts, detailing the best resorts for skiing off-piste in Europe. The post currently positions 7th on Google for the search term ‘best resorts for off-piste skiing’ (13/02/20). You can read the blog post here.

Best Resorts for Snowboarders – Landing Page

As part of my role at Alpine Answers, I create content for both the Alpine Answers and Alpine Luxury chalets websites, including blog posts and landing pages. Here is an example of a page I created, detailing the best resorts for snowboarders, which ranked at position 6 for the search term ‘best resorts for snowboarders’ on Google on 12/02/20. You can find the page here.

Article & Advert – The Life Magazines Jan 2020

Following the success of our advertising in the earlier issues of Life Magazines, we decided to accompany our advert with editorial content in the Jan 2020 travel issue. I wrote an article introducing Alpine Luxury Chalets, including who we are, what we do and why readers should book their next luxury ski holiday with us!

The Wildlife Festival Capsule Collection from Pretty Little Thing – Posters

As part of my Final Major Project at university, I produced a new creative marketing campaign for Pretty Little Thing. My campaign idea was supported by research undertaken in the Individual Project Report and draws on elements of experiential marketing at music festivals.

The core of my idea was a collaboration between Pretty Little Thing (PLT), the glitter brand Dust & Dance and Wildlife Festival. The campaign would include a capsule collection of festival clothing and accessories, demonstrated by the lookbook. This collection would be launched and initially sold exclusively at Wildlife Festival. Customers would be able to visit the PLT activation at the festival, where they can browse and buy the collection. Three famous bloggers (Em Davies, Mika Francis and Carms London) would be there to meet customers and act as ‘personal shoppers’ to help them choose their new festival outfits. Dust & Dance would also be present to provide customers with glitter hair and makeup. This is illustrated by the concept art. This activation would allow customers to create a positive emotional connection with the PLT brand, as they would have the opportunity to have a festival makeover, styled by their favourite bloggers. After the festival, the collection would then be made available online.

The campaign would be promoted across the brand’s digital touchpoints including social media, website and email marketing. These three posters are an example of how the collection and festival activation could be promoted.

In order to create my posters, I styled three models with Dust & Dance glitter makeup and photographed them. I then photoshopped these images with second-hand imagery of festivals to create a double exposure effect. I then placed these images into a poster design I had created, inspired by an image I found on Pinterest. I was particularly proud of this element of my creative campaign.