As part of my Fashion Communication module, I have to write a 3,000-word illustrated project report on a communications strategy for a brand in the URBN group. This campaign would be influenced by our previous trend forecasting work. I chose to create a campaign Urban Outfitters.
Before beginning my main report, I created a mood board, including a 300-word synopsis of my idea, to be informally marked by my tutor to check my ideas and progress. My synopsis can be seen below.