Email Alerts Cont.

‘Socks and Sandals’ is a big trend¬†for SS16, and with that in mind I created this email alert for Teva sandals matched with Schoffel socks.

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Another style of email alert I designed was a ‘Get the Look’ alert. This required me to search for current images of celebrities and match their clothing with as similar style as possible from one of our brands. For this Antony Morato coat Get The Look, I chose 3 male celebrities that featured in the GQ Best-Dressed list of 2016.

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For this Festival Style Get the Look, I used images of celebrities from Glastonbury 2016 matched with Manhattan Portage and Muck Boot products. This was sent out to journalists at the start of the main festival season.

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This Jewellery Trend Email Alert was inspired by a large spread in Stylist magazine, where they had mapped out the big jewellery trends of the summer. Using the Ted Baker AW16 catalogue, I identified the main trends of the season and created a magazine style alert.

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This ‘Tie the Knot in Antony Morato’ email alert was made with the idea of pitching Antony Morato to wedding magazines and blogs, as a potential groomswear brand.

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