Integrated Promotional Strategy Creative Campaign

To support my Integrated Promotional Strategy for Oxfam, I was asked to create¬†a creative campaign of six mood boards. The first four mood board topics were set for us (Consumer Pen Portrait, Visual Merchandising Concept, 5-piece Look Book and Social Media) and the last two were left for us to personalise to our own campaigns. To accompany my idea, I chose to create a storyboard for one of my ‘Are you Oxfam?’ video advertisements, and a mood board outlining my vision for the flagship store launch party. My six mood boards, created using InDesign, can be seen below.

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